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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS
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SOUTHERN GENTS

JUSTIN WILLIAMS MEDIA DAY

SUMMER 2025

STYLINGPOSINGCREATIVEDIRECTION
Georgia Bulldogs linebacker, Justin Williams, media day capturing the evolution of a collegiate athlete on his journey through college football, styled in collaboration with Southern Gents. The project included a short film documentary, brand advertisement, and editorial photo series that merged the raw ambition and talent of a young man with the emerging presence of a sophisticated gentleman. The styling focused on timeless wardrobe pieces that reflect Southern Gents’ dedication to classic, versatile menswear designed to elevate confidence and presence. Each look was curated to highlight both personal growth and refined style, emphasizing the brand’s commitment to empowering men to carry themselves with integrity and positivity in society. The visuals combined athletic drive with elegance, creating a cinematic narrative that celebrates maturity, ambition, and the enduring impact of intentional style.

SOUTHERN GENTS

PRODUCT PHOTOS

2025

STYLINGPOSINGPRODUCT PHOTOSCREATIVE DIRECTION
Styled for Southern Gents, a luxury menswear brand rooted in timeless sophistication and modern masculinity. This project focused on elevating the brand’s visual identity through styling the products for an elevated online shopping experience. We highlight craftsmanship, confidence, and southern charm. Each look was curated to reflect the essence of a true gentleman, merging classic tailoring with bold, contemporary presence to reinforce the brand’s commitment to style, strength, and elegance.

SOUTHERN GENTS

NFL AFFILIATE

STYLING 2025

STYLINGPOSINGPRODUCT PHOTOSCREATIVE DIRECTION
Patriots defensive lineman, Marcus Jones, game day styling affiliated with Southern Gents. Marcus style preference is refined luxury, while occasionally stepping out in streetwear. We approach his styling according to game location, weather, and often experiment with specific brands. This 2025 season is marked by Marcus’ longtime standing on the Patriots and leadership role on the team. He exudes confidence and passion every time he steps foot in the stadium and it shows on the field. We focus on building brands, persona’s, and confidence for every player we style.