SOUTHERN GENTS
JUSTIN WILLIAMS MEDIA DAY
SUMMER 2025
Georgia Bulldogs linebacker, Justin Williams, media day capturing the evolution of a collegiate athlete on his journey through college football, styled in collaboration with Southern Gents. The project included a short film documentary, brand advertisement, and editorial photo series that merged the raw ambition and talent of a young man with the emerging presence of a sophisticated gentleman. The styling focused on timeless wardrobe pieces that reflect Southern Gents’ dedication to classic, versatile menswear designed to elevate confidence and presence. Each look was curated to highlight both personal growth and refined style, emphasizing the brand’s commitment to empowering men to carry themselves with integrity and positivity in society. The visuals combined athletic drive with elegance, creating a cinematic narrative that celebrates maturity, ambition, and the enduring impact of intentional style.
STYLING
POSING
CREATIVE
DIRECTION
SOUTHERN GENTS
PRODUCT PHOTOS
2025
Styled for Southern Gents, a luxury menswear brand rooted in timeless sophistication and modern masculinity. This project focused on elevating the brand’s visual identity through styling the products for an elevated online shopping experience. We highlight craftsmanship, confidence, and southern charm. Each look was curated to reflect the essence of a true gentleman, merging classic tailoring with bold, contemporary presence to reinforce the brand’s commitment to style, strength, and elegance.
STYLING
POSING
PRODUCT PHOTOS
CREATIVE DIRECTION
SOUTHERN GENTS
NFL AFFILIATE
STYLING 2025
Patriots defensive lineman, Marcus Jones, game day styling affiliated with Southern Gents. Marcus style preference is refined luxury, while occasionally stepping out in streetwear. We approach his styling according to game location, weather, and often experiment with specific brands. This 2025 season is marked by Marcus’ longtime standing on the Patriots and leadership role on the team. He exudes confidence and passion every time he steps foot in the stadium and it shows on the field. We focus on building brands, persona’s, and confidence for every player we style.
STYLING
POSING
PRODUCT PHOTOS
CREATIVE DIRECTION
MAJOR LEVEL CREATIVE
COMMERCIAL WARDROBE STYLING
SPRING 2026
Wardrobe styling and set direction for a commercial campaign featuring a professional tennis player, John Isner, and his family. The styling approach supported two lifestyle settings that highlighted both an active athletic environment and a relaxed home setting while staying aligned with the brand’s visual identity. For the active lifestyle scenes, wardrobe focused on light, mostly monochromatic tones that subtly reflected the company’s brand colors. Varying textures and layered pieces added dimension while maintaining a clean, low profile aesthetic. The overall look aimed to feel athletic, polished, and natural to an active lifestyle. For the at home scenes, styling shifted toward elevated casual wear. Looks were styled across the full family to establish a warm family dynamic while maintaining a clean, well rounded appearance. The wardrobe balanced comfort with a polished feel to reflect a grounded, approachable home environment. The wardrobe direction aimed towards visual consistency across both settings while naturally incorporating the brand’s color palette.
STYLING GUIDE
ON-SET STYLING
PRODUCTION ASSISTANCE
SOUTHERN GENTS
JUSTIN WILLIAMS MEDIA DAY
SUMMER 2025
STYLING
POSING
CREATIVE
DIRECTION
Georgia Bulldogs linebacker, Justin Williams, media day capturing the evolution of a collegiate athlete on his journey through college football, styled in collaboration with Southern Gents. The project included a short film documentary, brand advertisement, and editorial photo series that merged the raw ambition and talent of a young man with the emerging presence of a sophisticated gentleman. The styling focused on timeless wardrobe pieces that reflect Southern Gents’ dedication to classic, versatile menswear designed to elevate confidence and presence. Each look was curated to highlight both personal growth and refined style, emphasizing the brand’s commitment to empowering men to carry themselves with integrity and positivity in society. The visuals combined athletic drive with elegance, creating a cinematic narrative that celebrates maturity, ambition, and the enduring impact of intentional style.
SOUTHERN GENTS
PRODUCT PHOTOS
2025
STYLING
POSING
PRODUCT PHOTOS
CREATIVE DIRECTION
Styled for Southern Gents, a luxury menswear brand rooted in timeless sophistication and modern masculinity. This project focused on elevating the brand’s visual identity through styling the products for an elevated online shopping experience. We highlight craftsmanship, confidence, and southern charm. Each look was curated to reflect the essence of a true gentleman, merging classic tailoring with bold, contemporary presence to reinforce the brand’s commitment to style, strength, and elegance.
SOUTHERN GENTS
NFL AFFILIATE
STYLING 2025
STYLING
POSING
PRODUCT PHOTOS
CREATIVE DIRECTION
Patriots defensive lineman, Marcus Jones, game day styling affiliated with Southern Gents. Marcus style preference is refined luxury, while occasionally stepping out in streetwear. We approach his styling according to game location, weather, and often experiment with specific brands. This 2025 season is marked by Marcus’ longtime standing on the Patriots and leadership role on the team. He exudes confidence and passion every time he steps foot in the stadium and it shows on the field. We focus on building brands, persona’s, and confidence for every player we style.
MAJOR LEVEL CREATIVE
COMMERCIAL WARDROBE STYLING
SPRING 2026
STYLING GUIDE
ON-SET STYLING
PRODUCTION ASSISTANCE
Wardrobe styling and set direction for a commercial campaign featuring a professional tennis player, John Isner, and his family. The styling approach supported two lifestyle settings that highlighted both an active athletic environment and a relaxed home setting while staying aligned with the brand’s visual identity. For the active lifestyle scenes, wardrobe focused on light, mostly monochromatic tones that subtly reflected the company’s brand colors. Varying textures and layered pieces added dimension while maintaining a clean, low profile aesthetic. The overall look aimed to feel athletic, polished, and natural to an active lifestyle. For the at home scenes, styling shifted toward elevated casual wear. Looks were styled across the full family to establish a warm family dynamic while maintaining a clean, well rounded appearance. The wardrobe balanced comfort with a polished feel to reflect a grounded, approachable home environment. The wardrobe direction aimed towards visual consistency across both settings while naturally incorporating the brand’s color palette.