SEVYN KHASRAN

Creative Brief

TADAIMA

Brand Guidelines

HSB

Brand Design

SET FREE HOUSTON

Brand Guidelines

SEVYN KHASRAN

Creative Brief

TADAIMA

Brand Guidelines

HSB

Brand Design

SET FREE HOUSTON

Brand Guidelines

SEVYN KHASRAN

Creative Brief

TADAIMA

Brand Guidelines

HSB

Brand Design

SET FREE HOUSTON

Brand Guidelines

SEVYN KHASRAN

Creative Brief

TADAIMA

Brand Guidelines

HSB

Brand Design

SET FREE HOUSTON

Brand Guidelines

SEVYN KHASRAN

Creative Brief

TADAIMA

Brand Guidelines

HSB

Brand Design

SET FREE HOUSTON

Brand Guidelines

SEVYN KHASRAN

Creative Brief

TADAIMA

Brand Guidelines

HSB

Brand Design

SET FREE HOUSTON

Brand Guidelines

SEVYN KHASRAN

CREATIVE BRIEF

2024

LOGO DESIGN

BRAND IDENTITY

BRAND DEVELOPMENT

WEB DESIGN

This collection draws inspiration from the timeless journey between dawn and dusk, where horizons once only imagined remain distant and out of reach. It tells the story of a relentless path, a voyage between what was and what might be, evoking a sense of persistence and quiet endurance. Each step, from the first to the thousandth, bears the weight of untold distances, yet the journey continues, steadfast and unwavering. The pieces in this collection mirror the tension between movement and stillness. Silhouettes are structured yet fluid, embodying the balance between resilience and grace. Deep hues of twilight blues and dawn touched golds evoke the transitions of the day, while textures range from rugged, travel worn fabrics to more refined, regal touches, signifying the juxtaposition of the traveler and the throne yet to be reached. Ornate details inspired by ancient royalty, paired with modern, functional design, represent the journey’s duality, the past shaping the present, and the present marching towards a future still unknown.

TADAIMA

BRAND GUIDELINES

2025

LOGO DESIGN

BRAND IDENTITY

WEB DESIGN

BRAND DEVELOPMENT

BRAND GUIDE

PACKAGING DESIGN

Tadaima, a concept store that brings together the vision and craftsmanship of uniquely curated brands under one roof. In Japanese, "Tadaima" means "i’m home," and we aim to create a space where artistry & community meet. Here, each brand under the Tadaima umbrella - Tadaima Core, Palacose, & Sage Line - finds its place to thrive as their own. Tadaima is a studio for collaboration, innovation, and creativity. A home for those who seek inspiration and quality in every detail.

Basically, a store that looks like an art gallery with resort level service. a space where your creativity is shared & displayed.

HSB

BRAND IDENTITY

2024

LOGO DESIGN

BRAND IDENTITY

BRAND DEVELOPMENT

WEB DESIGN

At the intersection of creativity and design lives a brand developed to hold the tension between dualities. A brand in need of logo creation, brand identity, presentation assets, and web design. We captured the identity of the brand through rugged features and assertive symbolism featured in connection to an airy and light back drop.

The variety of logos embody a singular aesthetic, yet independent themes. A brand that wears the heart of the mission on it’s sleeve.

SET FREE SERVE CENTER

BRAND GUIDELINES

2025

BRAND GUIDELINES

BRAND IDENTITY

LOGO DESIGN

GRAPHIC DESIGN

The Set Free Serve Center is an extension of the heart of Set Free Houston, a place where hope is restored, needs are met, and lives are transformed. We believe every person deserves the chance to live free from the limits of their past, struggles, or circumstances. Through disaster relief, support for families, tutoring, and practical community programs, we offer help for today and hope for tomorrow. The Set Free Serve Center is a place where everyone is welcome. It is built on connection, care, and community where people can access resources, grow with confidence, and feel supported in every season of life. Whether seeking support, stability, or new opportunities, individuals and families can find encouragement, dignity, and the tools to thrive.